Transforming customer insights into actionable business strategies and sustainable growth.
At Iris Consultancies, we help clients uncover the beliefs, motivations, and behaviors that shape customer decisions along their purchasing journey. Using specialized tools and in-depth analysis of consumer trends, economic factors, and industry insights, we provide a comprehensive view of customers. This approach inspires innovation, reveals key growth opportunities, and supports the development of impactful products and brands.
We combine strategic thinking with actionable insights, supporting clients in four key areas:
Customer and Shopper Insights analyze consumer motivations, preferences, and behaviors, helping companies understand how customers make purchasing decisions and how to best engage them.
By understanding customer needs and preferences, businesses can tailor their products, enhance the customer experience, and identify new market opportunities, which leads to better customer retention and growth.
We use a range of qualitative research methods, segmentation strategies, conjoint analysis, and journey mapping to provide a 360° view of customers, from motivations to purchasing touchpoints.
Conjoint analysis is a statistical tool that evaluates how customers value different product features. It helps businesses understand customer priorities and refine their offerings to align with market demand.
Yes, we map customer decision stages, highlighting critical touchpoints from brand consideration to loyalty-building actions, allowing you to optimize each phase for stronger engagement.
Iris Consultancies provided the insights we needed to tackle critical challenges. Their tailored solutions helped us achieve our goals faster, and we’re thrilled with the results.
Misty Palmer
Iris Consultancies transformed our marketing strategy and digital presence. Their support increased our online engagement and strengthened our brand visibility.
Sylvester Fisher
Working with Iris Consultancies was a game-changer. They identified key areas for improvement, resulting in more efficient processes and higher productivity across our operations.
Brad Roberson
Iris Consultancies' approach to strategic planning has been instrumental in our growth. Their customized solutions have driven results, increasing our market share and operational efficiency.
Glenn Patton
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Iris Consultancies transformed our marketing strategy and digital presence. Their support increased our online engagement and strengthened our brand visibility.
Clara Sharp Chief Financial Officer